30-day launch plan
A simple launch plan for testing Kakuma Market Online with real sellers, real customers, WhatsApp ordering, and community delivery.
First 30 days
The goal is not to launch big. The goal is to prove that sellers and customers will use the marketplace.
Week 1: Research
Talk to 10 shops, 10 service providers, 10 customers, and 3–5 potential delivery youth.
Week 2: Recruit
Register the first 20 interested sellers and collect their products, services, prices, and locations.
Week 3: Prepare
Take product photos, verify sellers, set delivery zones, and prepare WhatsApp order templates.
Week 4: Pilot
Share the website, receive first orders, track problems, collect feedback, and improve operations.
Launch checklist
These are the practical things to prepare before official launch.
Sellers
- ✓20 verified sellers
- ✓100 products/services
- ✓Clear prices and stock status
- ✓Seller rules accepted
Operations
- ✓Official WhatsApp number
- ✓Delivery zones and fees
- ✓Order tracking spreadsheet
- ✓Complaint process
Marketing
- ✓Facebook/TikTok pages
- ✓WhatsApp broadcast list
- ✓Seller posters
- ✓Community referrals
Launch target
Start with 20 sellers, 100 listings, 3 delivery youth, 3 support packages, and 30 days of order tracking.